THE CADDIE BLOG
Guides for Whatnot sellers who want to move faster, look more professional, and sell more without the chaos.
THE COMPLETE GUIDE
From pre-show staging to live overlay setup to post-stream tracking. Everything you need to run a tight, professional live selling operation on Whatnot.
Read the guide →Live Selling tip
Find your floor after Whatnot fees, then pick a starting bid that fits the item.
Read →ANALYTICS
Whatnot's new panel is a good start. Here's what Caddie's 24 built-in analytics already catch that it can't.
Read →STREAM SETUP
Stop fumbling through binders mid-stream. Display prices, grades, and details live on your OBS overlay with one click.
Read →SHOW PERFORMANCE
Dead air kills live show momentum. Here's how top sellers fill the gaps and keep chat moving without faking it.
Read →STREAM SETUP
Step-by-step guide to adding a browser source inventory overlay to OBS for your Whatnot stream. Takes 3 minutes.
Read →LIVE SELLING PREP
Never go live unprepared again. The complete pre-stream checklist: staging, pricing, Caddie load, and tech check.
Read →TOOLS & GEAR
The tools that actually help you move faster, fill dead air, and look professional on stream. Inventory, overlays, and more.
Read →COMMISSION
Whatnot is replacing its flat ~8% commission with a tiered structure on 9/21. See exactly how it works and calculate your rate.
Read →